When I started working in real estate more than a decade ago, new agents in my office would fight for the chance to run open houses. Why? Open houses were one of the best, cheapest strategies for new agents to generate leads. Today? Most agents would rather try to go viral on TikTok than come […]

Listen, we’ve all been cautious of predictive analytics in real estate—looking at you, Zestimate! But with big data and historical pricing information, there are tools that can send homeowners regular messages reviewing what their house is worth. Homebot has entered the chat.  Homebot isn’t just a win for homeowners, though. It’s a way for agents […]