Let’s talk about Zillow Premier Agent—is it worth the time, cost, and effort? The short answer: Yes, it is. Zillow Premier Agents we’ve spoken to who use the platform effectively enjoy a typical return on investment (ROI) of 195%. But Zillow Premier Agent (ZPA) isn’t perfect. The program is plagued with poor reviews, a reputation […]

In a world obsessed with artificial intelligence and social media, you might be tempted to discount print marketing. But direct mailers, like real estate postcards, are incredibly effective at branding and lead generation.  Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a […]