65 Real Estate Infographics + How to Make Your Own & Go Viral

Studies consistently show that when you add colorful infographics to text, your audience’s willingness to read your message increases substantially. Sounds like a perfect way to increase audience engagement with your real estate marketing, right? We think so too! This collection of helpful real estate infographics is designed to inspire you and covers topics for […]

21 Fun Real Estate Door Hanger Ideas to Inspire You

Real estate door hangers are an amazing way to reach your target market with little expense. And they typically have a huge return on investment. I got my first listing by getting out there and knocking on doors in my neighborhood. What did I leave behind when they didn’t answer? A fancy door hanger I […]

REDX Review: Pricing, Features, Pros & Cons

REDX is a powerful platform that delivers a diverse assortment of listing leads, an auto-dialer, and a lead management system to help agents crush their cold calling efforts. It promises to be the turbo-charged lead generation tool every agent needs, offering the most up-to-date lead data for FSBOs, expired listings, preforeclosures, and more to give […]

Real Estate Lead Conversion: 7 Strategies to Close More Deals

Leads are the lifeblood of your real estate business. But many agents hemorrhage money buying leads because they suck at converting them. In my real estate career, I’ve converted hundreds of leads into clients and created a database that continues to produce referrals today. But that wasn’t always the case. I had to learn the […]

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Having trouble finding real estate keywords that actually drive qualified leads to your blog posts and YouTube videos? Don’t worry, you’re not alone. Choosing keywords for your agent website is hard if you don’t know what you’re doing.  That’s why we decided to put together this guide with 117 real estate keywords that buyers and […]

The 15 Best Real Estate Prospecting Letter Templates for 2023

Even in the age of TikTok, real estate prospecting letters are still one of the best ways to generate leads.  There are two main reasons why prospecting letters work so well. First, demographics. According to the National Association of Realtors’ 2023 report, the median age of homesellers held steady at 60 years old last year. […]

The 7 Best Free Real Estate CRMs of 2023 (+ 1 to Avoid)

When deciding on a real estate customer relationship manager (CRM), you should look for one you find easy to use that fits your budget and provides the tools you need. We evaluated dozens of free CRMs to find our top seven picks for real estate pros. Below, we compare our favorites side by side to […]

Is Zillow Premier Agent Worth the Cost?

Let’s talk about Zillow Premier Agent—is it worth the time, cost, and effort? The short answer: Yes, it is. Zillow Premier Agents we’ve spoken to who use the platform effectively enjoy a typical return on investment (ROI) of 195%. But Zillow Premier Agent (ZPA) isn’t perfect. The program is plagued with poor reviews, a reputation […]

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

In a world obsessed with artificial intelligence and social media, you might be tempted to discount print marketing. But direct mailers, like real estate postcards, are incredibly effective at branding and lead generation.  Don’t believe me? I became a listing machine when I used one of my very first listings in a neighborhood as a […]

33 Open House Ideas That Will Actually Get You Leads in 2023

When I started working in real estate more than a decade ago, new agents in my office would fight for the chance to run open houses. Why? Open houses were one of the best, cheapest strategies for new agents to generate leads. Today? Most agents would rather try to go viral on TikTok than come […]